Basic Video Camera: What To Consider When Purchasing One

video camWhile almost everyone has a camera phone these days, nothing beats the full-featured gadget. Video clips are just a lot more wonderful when taken by even the most basic video camera. A mobile phone just can’t seize the moment quite as well. So, if you’re searching for standard definition or full HD camera, this simple guide is for you. It will help you wade through tons of choices.

Camcorders greatly vary in styles, functions, and prices. Of course, your decision would mainly depend on what you want and how much you are willing to spend. The latter can be easy to decide on. On the other hand, determining the former can be done by asking yourself several questions.

One, would you like a pocket camcorder or one that has full features? The latter provides excellent shooting quality, optical zoom lenses, image stabilization features, stereo sound, and the likes. Needless to say, these can all make your shooting experience more engaging and fun. However, they can be quite expensive. If the budget is tight, you might not be able to afford a gadget like this.

On the other hand, pocket camcorders are a whole lot cheaper. They are typically compact which makes transferring files to the computer a breeze. If you’re one of those who love to update online friends of your whereabouts, these cameras can be a fantastic choice. Their quality isn’t flawless and the features may be limited, but, nothing can beat their portability and price. If you’re choosing a video camera to shoot the mundane details of every day, a pocket cam may not be that bad.


What it Takes to Be a Video Scriptwriter – Part 2

You need to have a great deal of imagination to write good video scripts.

Following the previous post on what you need to be a good video scriptwriter, here are three other important traits:

Imagination and Creativity—The script is meant to deliver a story that would be portrayed visually. Naturally, it must be lucid and precise so that the output would look as it should. This can be quite challenging especially if you’re not very imaginative and creative. A scriptwriter must be able to play scenes in his or her head and transform them into words in such a manner that could concretize imagination into reality.

Analytical ability—A web video scriptwriter must also be able to pin down the needs and wants of his or her target audience. It is important that he or she is able to classify which truly is important and which isn’t. This ability can save a lot of resources in the long run, not to mention the psychological and emotional stress that may accumulate during production.

Selling skill—It is possible that the marketer is the same with the web video scriptwriter but this may not always be the case. Anyhow, it is important for each to have a little skill of the other. This will make the goals of both jobs more attainable. If you’re a writer who can effectively present ideas and entice audience to take action, then actual sales can definitely be more favorable. Ability to work on a team—Whether you like it or not, a scriptwriter isn’t always nerdy, weird, and lonely. He or she has to work with people too. It is crucial him or her to be cooperative at all circumstances to ensure that the project will turn out the best way it can.

Understandably, it can take a great deal of time to develop these traits. If you’re still in the process of honing them, you might want to consider tapping an internet video company that can help you with scriptwriting for your videos.

Do You Have What It Takes To Be A Scriptwriter? – Part 1

What do you need to write good video scripts?

Not everyone is cut to be a web video scriptwriter and this is the truth we should learn to deal with. No matter how grand a production is, it won’t matter unless there’s a well-crafted script to work on in the first place. If you’re a scriptwriter- wannabe but uncertain on whether you truly have what it takes for the job, then you must take this entry seriously. Here we will enumerate some of the qualities a good web video scriptwriter should have.

Basic writing skill—You may be raising an eyebrow on this. Of course you should have the basic writing skill! However, this isn’t true in everyone who aims to be a scriptwriter. Some people just think that it’s cool to be nerdy and weird so they want to be a writer. If you’re one of these folks, then think about it one more time. Any scriptwriter must be able to write clearly and concisely. He or she must have an above-average command of the language. If you don’t have it, then you got some serious work to do.

Interest in diverse topics—As a writer, you won’t be able to choose the topic you’re going to work on all the time. There will be instances when the boss or the circumstance would ask you to work on something you’re not very familiar with or fond of. It would help if you’re naturally curious about things because it can give you practical insights on all sorts of subjects.

More of this in next week’s post.

Quick Web Video Topic Tip

Look at what’s current in your industry.

There’s a joke about Michael Bay being a director who shoots scenes first before writing scripts. Unless you’ve got a full arsenal of special effects at your disposal, chances are shooting without a master plan, a script won’t work for you. You need to prepare and get your actors to master one before the camera starts rolling. This is even if you’re not shooting a creative story.

Before you write a script though, you need a good topic. Sometimes, finding one is even harder than the actual writing. How or where do you find a good topic?

Common sense dictates you should identify what you want to shoot a video about first. Once that’s settled, take a look at what’s current in your industry. This part may actually encompass several days. Spend time just reading abut what’s been going on. You can make this step a lot easier by subscriber to news and blog feeds in your industry. You can also set up email alerts about your points of interest.

After immersing yourself in your niche’s latest trends, pick a topic that you can easily get creative with. A good example would be Google’s Panda and Penguin algorithm updates that have affected the SEO industry. You might want to write a script revolving around pandas and penguins. Why not wear a panda suit and talk about the updates?

More quick tips to come soon.

Shooting a Video? Have Your Market in Mind

Anyway they want it is exactly how you should serve your videos to your market.

Are you all set to shoot a video soon? Whether it’s to promote a business, a cause, a personality or a personal project, you need to start with your market in mind. A lot of people seem to think that the term “market” only applies to businesses. Even if you’re not promoting a business however, you still have a market in your audience. Even if there’s no money involved, you are still essentially trying to sell an idea or a message to a group of people.

A lot of video creators forget to put their audience first and instead script clips that follow what they would like to say. Although what you want to say has its place in a video, you should also think of what the audience wants to hear and see or what would appeal to them most. The best way to grab people’s attention is to cater to what they want.

Since we’re on the topic of communicating with your market they way they want to be communicated to, it’s also worth keeping in mind that effective communication depends partly on your proper understanding of socio-cultural factors. If you live in the U.S. but your market is largely made up of people from another country or continent, then you should start exploring how people from those regions interact based on their social and cultural backgrounds. For example, cracking jokes about the American political system might not be a good idea if most of your viewers don’t even have a basic understanding about it.

That’s it for this week’s short tip. More to come soon.

Why Web Videos for Business Rock!

Videos are visually appealing and thus, good for your business

I’ve always been an advocate of using web videos for business marketing and promotion. A lot of my colleagues however, just don’t understand this. They either opt to use aggressive old school marketing or lean heavily on social media. What they don’t know is that videos are able to incorporate elements of traditional and new marketing strategies. Here are my three reasons why online videos for business rock and why you should consider making some of your own.

1. Visual Appeal

Although text will never go out of style, we only have to look at our own personal experience to understand why we sometimes prefer videos over reading blocks of text. In a lot of cases, videos are just easier on the eyes. Even adults respond more to the display of colors, movement and audio. If you put your business message in a creative and visually attractive video, you’re bound to get more people to act on your message.

2. Ease of Message Delivery

Videos make it easier for you to convey your message. Not only is it faster and more convenient for you to tell people who you are, what you do and how you can help them; it’s also the best way to prevent sending the wrong message. Text just doesn’t carry the right tones or emotions you’d like to convey. There’s no mistaking what you mean though when you’re actually in front of your audience talking.

3. Low Hanging Fruit

Perhaps the best reason to jump into online videos now is that it is the lowest hanging fruit when it comes to marketing strategy. Not that many people or companies are falling head over heals over it yet. That simply means there’s less competition for you to contend with. You have a far better chance of succeeding at this now than if you waited for it to take off and become the next big strategy.

So what are you waiting for? I think it really is time to try videos to promote your business.

Monetize Your Website Through Useful Internet Videos

Videos can help you make the most out of your site.

It has been said many times that the successful use of internet videos is key to monetization. And yet, most webmasters do not have a clue as to how to make this opportunity work in their very own websites. If this is something you want to try, there are easy steps which you can observe to get things started. But before anything else, have a clear understanding that you need not be an expert in video production to triumph in this undertaking. Even if you’re a novice, you can achieve what specialists have acquired with patience and persistence.

Website visitors in general love to watch videos more than read whole chunks of text when looking for information online. What’s more, they tend to remember information more this way compared to other techniques. With this, your internet videos must have great impact on viewers. For that to happen, ensure that their content exudes popular and useful concepts. Pick concepts that are relevant to your niche. Try your best to make high quality videos which possess great audiovisual features. For their distribution, it is best that you use famous platforms like YouTube. Insert appropriate keywords in their titles, descriptions and transcriptions for the sake of video SEO.

For the income to come in to your website, you can partner with famed content producers. If they see potential in your internet videos, they will purchase them and license them to different content companies afterwards. See how it works? You need not spend money on this. In fact, you are the one who will be paid for simply creating useful web videos. Moving forward, they can share your web videos on their websites where you can get a percentage of the profits they earn from licensing and the banners or advertisements they attach to your videos.