Are you all set to shoot a video soon? Whether it’s to promote a business, a cause, a personality or a personal project, you need to start with your market in mind. A lot of people seem to think that the term “market” only applies to businesses. Even if you’re not promoting a business however, you still have a market in your audience. Even if there’s no money involved, you are still essentially trying to sell an idea or a message to a group of people.
A lot of video creators forget to put their audience first and instead script clips that follow what they would like to say. Although what you want to say has its place in a video, you should also think of what the audience wants to hear and see or what would appeal to them most. The best way to grab people’s attention is to cater to what they want.
Since we’re on the topic of communicating with your market they way they want to be communicated to, it’s also worth keeping in mind that effective communication depends partly on your proper understanding of socio-cultural factors. If you live in the U.S. but your market is largely made up of people from another country or continent, then you should start exploring how people from those regions interact based on their social and cultural backgrounds. For example, cracking jokes about the American political system might not be a good idea if most of your viewers don’t even have a basic understanding about it.
That’s it for this week’s short tip. More to come soon.