Anyway they want it is exactly how you should serve your videos to your market.
Are you all set to shoot a video soon? Whether it’s to promote a business, a cause, a personality or a personal project, you need to start with your market in mind. A lot of people seem to think that the term “market” only applies to businesses. Even if you’re not promoting a business however, you still have a market in your audience. Even if there’s no money involved, you are still essentially trying to sell an idea or a message to a group of people.
A lot of video creators forget to put their audience first and instead script clips that follow what they would like to say. Although what you want to say has its place in a video, you should also think of what the audience wants to hear and see or what would appeal to them most. The best way to grab people’s attention is to cater to what they want.
Since we’re on the topic of communicating with your market they way they want to be communicated to, it’s also worth keeping in mind that effective communication depends partly on your proper understanding of socio-cultural factors. If you live in the U.S. but your market is largely made up of people from another country or continent, then you should start exploring how people from those regions interact based on their social and cultural backgrounds. For example, cracking jokes about the American political system might not be a good idea if most of your viewers don’t even have a basic understanding about it.
That’s it for this week’s short tip. More to come soon.
Videos are visually appealing and thus, good for your business
I’ve always been an advocate of using web videos for business marketing and promotion. A lot of my colleagues however, just don’t understand this. They either opt to use aggressive old school marketing or lean heavily on social media. What they don’t know is that videos are able to incorporate elements of traditional and new marketing strategies. Here are my three reasons why online videos for business rock and why you should consider making some of your own.
1. Visual Appeal
Although text will never go out of style, we only have to look at our own personal experience to understand why we sometimes prefer videos over reading blocks of text. In a lot of cases, videos are just easier on the eyes. Even adults respond more to the display of colors, movement and audio. If you put your business message in a creative and visually attractive video, you’re bound to get more people to act on your message.
2. Ease of Message Delivery
Videos make it easier for you to convey your message. Not only is it faster and more convenient for you to tell people who you are, what you do and how you can help them; it’s also the best way to prevent sending the wrong message. Text just doesn’t carry the right tones or emotions you’d like to convey. There’s no mistaking what you mean though when you’re actually in front of your audience talking.
3. Low Hanging Fruit
Perhaps the best reason to jump into online videos now is that it is the lowest hanging fruit when it comes to marketing strategy. Not that many people or companies are falling head over heals over it yet. That simply means there’s less competition for you to contend with. You have a far better chance of succeeding at this now than if you waited for it to take off and become the next big strategy.
So what are you waiting for? I think it really is time to try videos to promote your business.
Videos can help you make the most out of your site.
It has been said many times that the successful use of internet videos is key to monetization. And yet, most webmasters do not have a clue as to how to make this opportunity work in their very own websites. If this is something you want to try, there are easy steps which you can observe to get things started. But before anything else, have a clear understanding that you need not be an expert in video production to triumph in this undertaking. Even if you’re a novice, you can achieve what specialists have acquired with patience and persistence.
Website visitors in general love to watch videos more than read whole chunks of text when looking for information online. What’s more, they tend to remember information more this way compared to other techniques. With this, your internet videos must have great impact on viewers. For that to happen, ensure that their content exudes popular and useful concepts. Pick concepts that are relevant to your niche. Try your best to make high quality videos which possess great audiovisual features. For their distribution, it is best that you use famous platforms like YouTube. Insert appropriate keywords in their titles, descriptions and transcriptions for the sake of video SEO.
For the income to come in to your website, you can partner with famed content producers. If they see potential in your internet videos, they will purchase them and license them to different content companies afterwards. See how it works? You need not spend money on this. In fact, you are the one who will be paid for simply creating useful web videos. Moving forward, they can share your web videos on their websites where you can get a percentage of the profits they earn from licensing and the banners or advertisements they attach to your videos.
Keep a fast pace to keep your viewers interested.
First, remember the importance of making the video short and to-the-point. There’s no way that a lengthy and elaborate film can spread like fire online. For one, internet users have a thing in common: they are always after fast and efficient procedures. When they want something, they type on the search engine field and browse— not read word per word.
Basically, it’s the same when they watch a video. When the story is going too slow, they will likely close the tab and look somewhere else. There’s countless other choices anyway. In YouTube alone, there must be millions. Now, you wouldn’t want your viewers to be fumbling through these millions, would you?
Another thing you have to consider if you wish to come up with guaranteed viral YouTube videos is to make them spontaneous and funny. Let’s face it, humor and spontaneity can go a long way. Coat-and-tie images are neat, but they can’t go viral. Something casual and funny can.
Music is another add-on you shouldn’t take for granted. An appropriate and cool-sounding music can augment the entertainment value of any video. It facilitates easier recall and recognition too.
These are the things you should know about creating videos that can go viral. Of course, there are other techniques to go about it, but these are the most basic you can’t take for granted. After getting a good grasp of what is a viral video, these pointers should immediately be on your next to-do list.