What have I been implying in the last couple of posts? Anyone reading my past entries can quickly conclude that I think web videos are the future of marketing and business promotion. Since web videos aren’t entirely the most popular materials used for promotion, I’d understand if someone would like to dispute that. The thing is, I’m not the only one in town who supports videos. More authoritative sites like ReelSEO and ConversionXL have been harping about the benefits of uploaded clips to business.
That’s not all, there have now been an increase in production companies that specialize in live web content. Just search for the phrase “web video company” in Google and you’ll see a list of companies pop up. If this field didn’t have the potential to help businesses grow, there’d be no production companies jostling for a spot in search engine page results.
Looking through the sites that offer this service, some, like this Melbourne video production company, have obviously put a lot of time and effort into projecting the right image to draw potential clients. These companies don’t look like backyard acts which again suggests that video creation and editing services is a growing and thriving industry.
Incidentally, if you’re convinced now that there is some truth to what I’m saying, make sure you put some effort into researching for the best options before you settle on a company to do your promotional clips. Ideally a good company should have:
- work samples or a portfolio and customer testimonials
- clear pricing structure and product packages
- a presentable and professional looking site
- working contact details (test by sending an email or calling)
- a couple of positive reviews elsewhere online
I’ve said it and I’ll say it again. Web video is the future of business marketing and promotion. You should take advantage of it before the competition gets too stiff.