As I mentioned, in a previous post, web videos enable people to react. They allow comments, questions, and suggestions which have all the power to bring people in. Any entrepreneur should be able to tell how helpful this kind of drawing can be. Apart from telling viewers more about your business, you are telling them more of you too– and how trustworthy you are as a business owner.
It is true that web video production can cost a lot, but if you are working with the right company, the money you shell out will come back in no time. It’s one of the services that can pull your return of investment in no time.
There are several things that web video marketing can focus on. It will largely depend on the current situation of your company. For example, if you are relatively new in the business, you can concentrate on telling people who you are and what you do. You can also use a video to introduce and demonstrate a new product or service. With the right offer and presentation, it’s impossible not to get a lot of viewers wrapped around your fingers. After all, well-made ads have always attracted the public.
Now, apart from producing a video and putting it on your site, it is also important that you promote the video itself. You can do this by uploading it to other hosting sites such as YouTube, Google Videos, and Yahoo! Videos. Then, send out the links to family and friends.
The fantastic thing about these hosting sites is they accommodate your videos for free. They also allow interaction with the viewers so you can practically enjoy the same benefits as when you upload the video to your site.
If you’re an online business owner and you haven’t tried web video marketing yet, you should give it a thought soon. It’s a rising trend in the industry of promotion and you shouldn’t miss its many benefits.
Here’s a funny promotional business video I found from the employees of Poolwerx Lilydale. You might want to add a similar element of fun into your shoots to better grab customers’ attention.