I learned from a pal who’s also a passionate video creator the concept of web video marketing. Apparently, if I want to make a living out of my new passion, this is the place to be. We can’t just survive on pure art and creativity. Professionals need to focus on some sort of business element.
In a nutshell, web video marketing is a promotional strategy which online companies use to advertise their products and services through videos. These videos are typically brief, catchy, and highly informative. They are meant to create awareness and lure viewers to become customers.
Contrary to what others think, this marketing tool has been around for several years already. It just hasn’t reached the peak yet. Perhaps it’s because many entrepreneurs think that video production is a very costly investment. While this may be true, one shouldn’t discount the fact that even just a single, well-made promotional video can already spell the success of his or her business.
See, a web video is very powerful because it resembles what people love to do: watch and react. Whether you admit it or not, modern-day folks prefer the tube over the books because the former is just a lot more engaging and entertaining. It doesn’t require too much effort as the latter does. Everything is plainly presented. You just need to sit and watch. Now, what could be a faster way to get a message across than that?
I’ve actually shot my first promotional video for a local business. It was a free job because I’m still honestly trying to learn my way around. It’s on the cutting board now and ready to go live.
More on online videos and business in the posts to come.