Feeling a little camera shy and thinking you’ll never be able to get through recording a live web video? No sweat. Maybe you just need to take baby steps until you’re more comfortable with the whole idea of web videos. A good first step would be to do screen recordings using a tool like Camtasia from TechSmith. I discovered the tool three years ago and I haven’t stopped using it since then.
The concept is simple enough. You use the tool to record you performing a task on your screen. This is an excellent video capture tool if you’re recording task steps or online how tos. For a lot of people, videos like these are intended as instructional materials for staff or co workers, but the truth is, you can do so much more. Just like a regular live video, you can edit Camtasia recordings and upload them to video sharing sites. This simply means there is a potential to reach an audience so you can generate traffic to your site, awareness over an issue or leads to your business. In short, you can use these videos for marketing and promotion.
Keep in mind that people flock to YouTube in droves every day looking for step by step instructional videos on a whole host of things. You can make a video showing the steps related to the topic or niche you want to draw attention to. Depending on your topic and the level of competition you’re facing, this can get you views and consequently, the attention that you need.
I might start posting Camtasia tips here along with my live video recording notes. I still find it an invaluable video making tool even though I’m already into live video recording.